Titansoft 新加坡商鈦坦科技

Containing useful ideas about entrepreneurship, this book describes the build-measure-lean cycle of starting small and growing through learning, testing, measuring and rapidly innovating. Advocating "just-in-time scalability", conducting product experiments and pivoting when necessary, it is focused on internet-based businesses, but applicable for traditional businesses too. Often remarked as inspirational, take this as a starting point to delve deeper into business books.

This book is over 10 years old but it is still recommended reading for anyone unfamiliar with marketing, or looking for a refresher. It expands on the idea of the Unique Selling Proposition (USP), applying it to a company or campaign. Marketing books generally talks about campaigns and analysing of data, but Godin invites the reader to go for the unknown and do things that have not been done before. One takeaway from this book is, not to try and please everyone and do not build a product with the intention of everyone loving it and wanting to use it.

Impact Mapping is a visual and effective approach to strategic planning which has a simple structure, enabling effective communication and collaboration between stakeholders and development teams. A hands-on guide to impact mapping, this book answers the “why” and offers brief, to-the-point advice especially during the second half of the book, which introduces different methods and tips on facilitating workshops to produce impact maps. This is an informative quick-read, useful for people involved on both sides of business and delivery alike.