【Wildly Important Goal】Identifying and focusing on the exact actions that help achieve the goal to improve the overall performance
To guide the departments to focus on their projects, Titansoft developed KPI based on WIG to help them decide which is more important: strategy or execution? The common answer from leaders around the world is execution.
Poor execution is often the result of employees not understanding what to achieve and to fail to implement it into specific actions. Most organizations have many important goals, but only one or two Wildly Important Goals (WIG) among them are must, and employees can only focus on one or two WIGs at a time.
Too many goals would lead to confusion and poor overall execution, and focusing on WIGs instead can help improve the business's overall performance. The corporate KPI are usually "Lag Measures," and "Lead Measures" should be achieved before the Lag Measures.
